International students from Beijing Institute of Technology participate in the competition.

The "Belt and Road" Business Elite Challenge Brand Planning Competition 2025 was held in Xi'an, Shaanxi province on May 14-15. Five international student teams representing Beijing Institute of Technology excelled in the competition, winning one national runner-up, two first prizes, two second prizes, and one third prize. BIT also received the "Best Organization Award".

A total of 63 teams from 26 universities across the country qualified for this stage of the competition this year.

The meticulously crafted planning proposals by BIT’s international students, showcasing unique international perspectives and innovative thinking, garnered high praise from the judging panel.

Two teams successfully advanced to the top six showdown. Particularly noteworthy is the SINOGROW team composed of five first-year undergraduate international students, who, despite their debut on the competition stage, demonstrated exceptional professionalism. Their meticulous logical thinking and fluent presentation not only secured the runner-up position in the showdown but also received a cooperation invitation from a large enterprise in Indonesia.

The members of SINOGROW team

The "Belt and Road" Business Elite Challenge Brand Planning Competition was established in 2012 with the aim of providing an international academic exchange platform, strengthening international communication, supporting the Belt and Road national strategy, and enhancing the international status and influence of Chinese brands. The competition is based on an industry-academia collaboration model, where participating teams are required to develop brand planning proposals for either their country's products entering the Chinese market or Chinese products entering their home country's market.